AI-generated images are popular for blogs, ads and mock-ups, but "free" does not always mean "no rules". This article is general information, not legal advice. For important projects, ask a qualified lawyer.
1. Read the license of the website
The site that offers the image decides what you may do with it. Look for the words "commercial use", "attribution" and "resale". On Pixvora, images are free for commercial use without credit, but reselling unedited files is not allowed. Details are on the license page and the commercial use guidelines.
2. Do not present AI people as real people
An AI-generated face is not a real customer. Using it as a fake testimonial, a fake employee or a fake endorsement can mislead your audience and may break advertising rules in your country.
3. Watch out for logos and brands
If an image shows a recognisable logo, product or trademark, using it in your own advertising can cause problems. Prefer images without visible brands.
4. Be careful with real events and public figures
AI images that look like historical or news photos can be mistaken for real photographs. Label them clearly as illustrations and never use them as proof that something happened.
5. Consider disclosure
Some platforms, publishers and countries ask you to tell audiences when images are AI-generated. A short note under the image is a simple habit that builds trust.
6. Keep a record
Save the page URL, the download date and the license text you relied on. If a question comes up later, you can show where the image came from.
Summary checklist
- License allows commercial use
- No fake testimonials or fake identities
- No visible logos or trademarks
- Clear labelling for realistic historical or news-style scenes
- Disclosure where required
